Golf Institute Sweden joins Golfstore: “Unique Expertise”

Golf Institute Sweden has chosen Golfstore. Johan Gullstrand and Fredrik Tillgren, who run Golf Institute Sweden in Malmö, will become new members as of the 2026 season.
– We are incredibly happy to welcome Johan and Fredrik, two pros with unique expertise who are highly respected by many, says Johan Thellmark, CEO of Golfstore.
Johan and Fredrik operate their business from a top modern studio just outside Malmö and have chosen the Golfstore Studio membership, which has rapidly grown in popularity in recent times.
– The golf industry is changing, and so are the needs of coaches. It’s important that we adapt and offer different types of solutions that help our members succeed, says Johan Thellmark.

Leaders in Custom Fitting

Golf Institute Sweden specializes in the biomechanical school, a concept developed by coaching duo Mike Adams and Terry Rowles. The concept is based on the idea that every player has unique physical characteristics, meaning that swing, grip, and setup should be tailored to the individual. This aligns perfectly with Fredrik’s and Johan’s view on Custom Fitting, and a Putter Fitting that has become a trademark. Their expertise has led world-class players such as Linn Grant, Maja Stark, and Meja Örtengren to book sessions with their coaches to receive help with both technique and finding the putter that suits them best.

Why Fredrik and Johan chose Golfstore

By joining Golfstore, Golf Institute Sweden becomes part of a community consisting of golf shops and PGA-professionals in seven countries.
– It’s incredibly exciting and inspiring to now be part of something bigger and a highly competent network. Being able to continue developing our own business while also contributing education and expertise to colleagues feels very motivating, says Fredrik.

FACTS: Golf Institute Sweden

Golf Institute Sweden is located outside Malmö and is run by Fredrik Tillgren and Johan Gullstrand, who previously worked at Bokskogen Golf Club. The duo are leading experts in Sweden within the biomechanical school, and students from all over the country turn to them for expertise in golf coaching and Custom Fitting. Fredrik has been a golf professional since 1997, and Johan since 2006.

FACTS: Golfstore

Golfstore is one of Europe’s largest specialist golf retail chains, with approximately 300 on-course shops across seven countries. The chain offers a wide range of golf equipment from leading brands and caters to players of all levels.
Custom Fitting is a central part of the shops’ operations and is carried out by PGA-professionals with expertise in both technique and equipment.
Through collaborations with golf clubs, suppliers, and coaches, Golfstore works to develop golfers and enhance the golf experience for more players.